Once you were told that all you needed to do was put up a website to reach the entire world. This might have been true to an extent at one time, when websites were a rarity for businesses rather than being commonplace. However, now every business has to have a website to even be taken seriously.

The world of business has definitely moved forward since then, and just as advertising has always been a requirement of almost any business, the online business is definitely not excluded in that regard. If you don't have potential buyers coming to your website, then you don't have any sales and you don't have any business. This is even harder is you compete again bigger players with more clout to their advertising and a better ability to draw more visitors.

I'm forever reading about so-called entrepreneurs who have built up a successful online business on just fresh air and without any apparent investment. Yet they seem to be in the business of selling the training on how to do this. Which begs the question whether they would make any money if people stopped buying their training course?

I needed to see some proof that there was an online business model that had worked for ordinary people. I needed to be able to speak to these people and see that they were normal like me, yet had still succeeded with their online business. I would like to be able to ask them how they had made their business succeed for them, and what effort they had put in, how long it took, what did they do?

The 'gurus' always seem to have a 'rags to riches' story, but you never get to speak to them directly; they're just too big! Where could I speak to lots of people in the same position as me? It was beginning to appear as though running an online business was actually harder than a 'bricks and mortar' one with much less chance of success.

This system has been a revelation for me. I have been able to talk to real people and check it out properly without lots of pushy marketing guff trying to get me to part with my money. The best part is that although there is a hell of a lot of work to do, everything is mapped out for you in detail with immense support from people who have an interest in your success. I haven't yet found anything else like this where you essentially buy into an online business franchise for a fraction of the cost and with massive potential rewards if you put the hard graft in!