Almost 80% of the people who access the Internet, use a search engine to find what they are looking for. So it is very important that your website gets a high search engine ranking position if you want a good flow of traffic. By search engine ranking, I mean where your website will be listed in the search results when a person enters particular keywords in the search box. Google is the most commonly used search engine and the others follow nearly the same process for ranking a website.

The number of backlinks to your website are considered by search engines when ranking your website in search results. Backlinks are the links on other websites through which people can visit your website. There are two significant advantages to backlinks. One is that when someone clicks on a link, you immediately get targeted traffic. Secondly, the more these links are clicked, the higher your search engine ranking position becomes, and even more traffic is created! There are many ways to build backlinks that will not cost you a dime.

There are many ways to build backlinks for free. One of the most commonly used methods is to post interesting comments in DoFollow blogs. These are blogs that allow you to post a link back to your site along with your comment. Make sure your comments are compelling, add value to the readers and are relevant to the topic being discussed. Making irrelevant statements with the sole intent of posting your link will cause your post to be deleted by the blog's anti-spam filters.

Another popular method used for building free backlinks is social bookmarking. There are a number of social bookmarking sites that allow you to post a bookmark of your website along with a brief description about it. By bookmarking your website with an interesting summary, you create backlinks through which people will click and visit your site.

Submitting articles to article directories is one of the the best ways to promote backlinks. Write an interesting article about a topic that is of value to your readers and relevant of your website. At the end of the article, include a resource box with a descriptive summary about your website and a link to it. After reading your compelling article, the reader should be left wanting more information and click on the link to visit your site.

Posting on forums is also a great way of building backlinks. Here too, your postings should be in context with the discussion and if you are starting a new thread, be sure to make it interesting. Your digital signature should have a link to your website. If it is a DoFollow forum, you can put your link in the post itself.