Now that you have held a successful webinar presentation, what comes next? It is critical to utilize the great contacts you have made during your webinar presentation. To disregard this part of the process is to waste the time you put into developing your presentation and in essence ignore potentials sales dollars!

Create a timeline for your mailings. One week after your webinar presentation, send your first communication piece. This is a great way to keep your company in front of your prospects. After another week, consider a direct mailing piece with a stronger call to action. One idea is to offer a free "trial period" for your goods or services; at the end of the trial period, you charge the full price for your product. Can you imagine a more effective way to convince customers of your product's worth and value? This is an amazing opportunity to generate real sales, and it all begins with your webinar presentation!

Your webinar presentation gives you the distinct advantage of a potential customer who is familiar with you and your company. The contents of your mailing will not be unknown or unwelcome. However, this does not eliminate the most important consideration for your direct mail piece - that it actually gets opened! Use your creativity to set your mailings apart from the crowd. Think about the colors, shapes, and even the actual packaging used on your direct mail pieces. Don't be afraid to go a little wild with this: put a bulky treat in the envelope or use a non-traditional mailer that begs to be opened. What would make a mailing a must-open for you?

With so many possibilities, it may seem daunting to choose just one strategy for your direct mail follow up after your webinar presentation, but the most important step is actually doing it! By using these strategies myself, I have netted about $67,000 in sales over the past nine months. Taking the time to follow up is well worth the potential dollars that will come in.

So do not ignore these steps. With a little thought and creativity, you can see amazing sales results from your webinar presentation!