The most revolutionary watchmaker in the history of watch making in the early twentieth century was Innocente Blinda. He was not at all like the ordinary watchmakers. He was the master of his art, and a dreamer who wanted to bring revolution in the world of watch making.

Innocente Blinda was in the business of watch making since the year 1906. He was based on the Swiss-Italian border on the shores of Lake Maggiore. With the passage of time, his clientele grew, so he moved near to the city of fashion, and style called Milan. Innocente Blinda and all his teammates were determined to bring innovation in the technology, and design of the watches. Italians are known world over for their being a trendsetter in the every part of fashion in the fashion industry, and for their great aesthetic sense for centuries.

Blinda had a desire to make his watches timeless pieces of art and technology. Fashion watches in general, lacked the accuracy and technical excellence. Likewise, Swiss made watches were undoubtedly unparalleled in technology and accuracy, but lacked the elements of style and elegance.

Although Innocente Blinda did not have a professional degree in watch making, but his greatest asset was his natural imagination. Therefore, he decided that he would blend the art and technology in his watches, and create a piece of art. He set to work on this with his teammates. A mixture of Italian elegance with the Swiss technical accuracy was introduced in the year 1937 under the name of Breil. This was just a beginning of the great journey of Breil watches.

However, it did not get a worldwide fame and recognition instantly. It had to fight tough competition with other designer watches. Today, Breil watches are considered as an important fashion accessory in Italy and internationally. The prominent feature of Breil watches is its modernity with extremely fine and accurate functioning. These watches are chunky, and the one who wears these definitely makes a bold and confident fashion statement.

There is no doubt that Breil is popular in men as well in women. It has targeted its products to the youngsters, who believe in expressing themselves by the way, they dress up, and accessorise themselves. Breil introduced sports watches in the year 1970, which received immense appreciation form many sportsmen, and athletes. The range of sports watches was called the Manta. These watches are a symbol of style, and are very easy to use.

Breil has gone through the decade of changes in design, innovation, and marketing. It is widely acclaimed for its ad campaigns, which are always very innovative, and has enabled them in getting to the niche market of contemporary fashion of watches. They always have very catchy slogans such as 'you can take everything, but not my Breil' and 'don't touch my Breil'.

The most recent introduction in its products range is Breil jewels, which is also very widely acclaimed so far. Breil has been able to achieve this position through the years of hard work and the dedication of the whole team of Breil.