Watch is a necessity for everyone irrespective of his or her age, and gender. It is not only a necessity, but it has also become a luxury item. A collection of luxury item or luxury jewellery is incomplete without a watch.

All over the world, for many centuries, the Italian watch industry has been very popular for their designer brands, and luxury timepieces. There is no doubt that the Italian watches are the first choice for most of the people, and they are renowned for their elegant style. It has happened many times that the importance of Italian watches has been challenged by the Swiss watch industry, but with the passage of time, it has gained its own position in the market. They are not less in importance than Swiss watches in any way, and are equally liked as a collectable item.

One of the most popular names in the Italian watch industry is Gucci. Gucci watches are the style and luxury icon of Italian style design, and craftsmanship. Gucci introduced their range of watches in 1997, when the Gucci Group NV acquired the Severin Montres Group, which had extensive distribution in North America, Hong Kong, the UK, and Germany. Gucci watches are known to be imaginative, and creative.

The most renowned range for the men watches by Gucci are Gucci 5200 watch for men, and Gucci 5600 watch for men. These ranges are available in both, the leather straps, and the stainless steel settings with the sapphire crystal. When it comes to the range of women watches, Gucci is equally popular. The most liked of them all is the Gucci 1400 watch for women, which has an 18k gold plated stainless steel case framing with a white dial, and gold coloured hands.

Another very famous watch brand is Panerai. Panerai is a blend of Italian style, and Swiss artisanship, established in 1980. Panerai is different from other watch manufacturers, because it offers only two basic models, the Radiomir, and the Luminor. There are many different theme variations, but all are based on the same, classic design form. Panerai Luminor Marina Auto Watch (model P32858X) for Men is a renowned timepiece originally created in the 1950s, and is among one of the most expensive watches in the world.

Another world famous Italian watch brand is Emporio Armani. A brand has tremendous appeal around the globe, and is known for being trendy as well as sophisticated. Their watches range from being classy, and traditional to being fun, and quirky. Even though, they are luxury watches, they are reliable machines, despite the designer status. They are backed by an industry standard two-year warranty.

Bulgari also falls among the famous Italian brands. It was founded in the year 1884 in Rome. They have a wide range of products including the watches. The Bulgari Time S.A manufacture watches, which is a subsidiary of Bulgari. These watches are very expensive, but they are necessary to buy, because of their elegance, and beauty. Other such famous Italian brands are Officina Del Tempo, Momo Designs and Brera Orologi.

Although, the Italian watch industry faces a tough competition from the Swiss industry, over the time, it has carved a name for itself, and now has a large clientele. Many people prefer Italian designer brands over Swiss watch brands, as they are more luxurious and well known. With their growing popularity, it will not be long before they leave the Swiss brands behind.