What makes one article submission service better than another? Complexity is one of the answers. Simple article submission services and software may ultimately impede your efforts to get better SE rankings. Simple submission software blasts your articles to hundreds or maybe even thousands of niche blogs, which is good but there is more to article submission than just creating backlinks. If you take this one step further and modify the article, you now accomplish two things, backlinks and unique articles at hundreds of websites making your article submissions truly powerful.

Article submitters that can "modify" an article into many different variations are far more beneficial in the long term because they not only create back-links but they establish you as a prolific writer and subject authority. If you are just writing and submitting the same articles you are only getting half of the benefit.

I don't want to be misunderstood here, article marketing is one of the best promotional tools you can use to get SE rankings and traffic. That being said, wouldn't you jump at the chance of quadrupling your efforts? Let me give you some "been there, done that" advice all article spinners are not the same. The garden variety of article spinners don't even come close to the sophistication of a good spinning tool, in fact they may even hamper your chances of better SE rankings. the reason for this is that some of these tools are so automated that they generate grammatically incorrect sentences that sound like another language and in the long term may hurt your chances of becoming a subject matter expert.

Both functions are necessary to complete your primary goals of traffic and SE rankings. Is this impossible? No. Difficult? Yes.

Although I have been a big proponent of article marketing, for several years now, I came across a service which I think takes it up several notches. I have been testing it for several months and the results are very, very good. (I don't like to use cliches as some of the Internet marketers like to use.) So when I say it's very very good that means it's outstanding. It uses the two most important methods for article distribution: keyword directory distribution and multiple version. This means that your articles get distributed to directories that are commensurate with your niche and they are modified into multiple versions.

One of the key elements of successful article distribution is he blending of both distribution and article modification. They go hand in hand. One thing that simple article submitters do not do is tie in your niche keywords into the blogs they are submitting to. This is a very powerful tactic in itself that will produce fantastic results each time you write and submit an article.

You really need to have all three of these present in any submission tool. Anything less is not fully maximizing your article writing efforts.