Youtube, what is it? Youtube is an online communication site for the public. It allows registered users to upload videos which are to be made available to the public. Every video which is posted on the site can be viewed by anyone who goes into the site. The videos on Youtube can be anything , from a beginner's how to do to professional videos and best thing is, its totally free. That is the reason why Youtube is considered a great tool to utilize in social media marketing.

Why is Youtube a great tool to use?

Youtube is the fourth most visited site by people,after Google,Facebook and Yahoo according to Alexa.Hence the reason for it being a world phenomenon. So if a marketer will be using it to promote his services and or products, it is for sure that many will be able to view it.There is more chance of potential customers when more people know about a product/service. Are you beginning to see the picture of what I am saying?

If you want people to watch your videos you need to make it interesting or useful. If its boring at the start, they wont even bother watching the whole video.

So for you to have insights and ideas on what to post and include on to your video, below are some useful tips you can give mind to think about when planning your next video.

Tips for planning your video:

1. First, you have to have an outline. What is the message you are trying to convey in your video?

2. If its marketing, then your Youtube marketing strategy would be to have a high volume of online visitors to your video.Youtube has a built-in search.What you need to do is to find out which words or phrases have the most searches that is related to your core concept. Research tools like Wordtracker and Google Adwords can be used as well.

3. Find out on the competition for your selected keywords. Otherwise you can research on the top or popular videos and analyze what makes the video popular.

4. After gathering the necessary information, you may now plan your script and start shooting your pre-production. When planning your video,consider the approach and special effects you will be using. To ensure the smooth running of the video, you need to have a good planning strategy.

5. Finally, for your title utilize the selected keyword. You should also include it in your video description and tags. The video description should appear as if it is answering the common question of the viewers "What benefits can I get from watching this?" Keep in mind that you want to have a good SEO results so you really have to know how to optimize.

That's all , sounds easy but it does take time to do a perfect process. After you master it, it is for sure that your video will be on top listed and that you will have traffic coming in to your website.

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