Contacted By The Consumer Protection Agency (FTC)? Here Is What To Do
These may be a few things that come to mind, yet it is best to take inventory and assess the situation before proceeding. Simple steps can first be taken to ensure that you are not going overboard with your actions.
These are the steps you need to take:
1) Examine your site and find out what is causing all the attention from the FTC. 2) Take action immediately. In some cases you may need to go as far as freezing your business until you get your site back into compliance. 3) Validate your changes against the FTC's complaints. 4) Be able to show the proof that the changes were made. 5) Take action to restart your normal business activities.
In most circumstances you will only have little time to make your changes before the FTC comes back to recheck your site. If changes have not been made, be prepared to have your site shutdown. Extreme situations will have your accounts frozen and possible fines implemented.
With extreme cases, it is important to find representation from an attorney that can provide the right kind of defense for your situation. I have only heard of one case where a Internet marketer had so many complaints that his site was shutdown, bank accounts frozen and heavy fines over $100,000. These are extreme cases, but it is impossible to know what the FTC will do, so it is always best to stay vigilant.
Laws change, so keep that in mind and old regulations constantly get updated. In most circumstances those changes will affect the way you do business on the Internet. You will need time to learn the new laws and regulations as well as time to implement the changes to your website. It can be a very time consuming task. If you have the money you can have a team of attorneys do this for you. Yet most Internet marketers do not have this luxury. The other alternative is to invest in some very good legal forms that can do all this work for you. Normally these kits are just a fraction of the cost you would pay an attorney. The good thing about them, is they can be quite professional and provide a good amount of protection.
The worst thing to do is nothing and the next worst thing is not to do enough. Take action today.
Glance at our website's legal pages to get an idea of how to get your site in compliance. At the bottom of these legal pages is a link to purchase the same legal software we use on all our websites. It is software that will do exactly what it says it will do.