Many small business owners are stuck in the rut of using the same old marketing promotions. There are many new and exciting promotions that every small business owner should know. Many marketing tools are specifically created with the small business owner in mind.

Many marketing tools online today don't require a lot of knowledge or experience to use them. Many tools such as jingles, videos, and On Hold messages are very easy to create. All that's needed to create marketing videos is the basic computer knowledge and how to use a camcorder. To create advertising jingles all that's needed is how to write an effective sales pitch. The same also applies to create On Hold messages.

Marketing videos are videos businesses created that to inform the public of their products and services as well as provide information about the background of their business. Marketing videos can be available to the public year round. One very popular site that is used by small business owners is YouTube. All that a business has to do is create their video and upload it on YouTube. The video is then available to all potential customers nationwide. However, any business owner that makes a marketing video should prepare their business for the flood of new customers that will be visiting their company website.

Before creating a marketing video, the business owner should take the time to make sure the website can handle the increased flow of traffic. This can be done by checking the bandwidth of the website to ensure it is large enough to handle extra traffic. Also, if the company sells products it's a good idea to check the inventory to make sure they don't run out of product. After the marketing video is created there are several websites where the video can be posted. YouTube is one of these types of websites and is one of the most popular video websites on the Internet today.

There is a wide variety of jingle packages available with various price ranges. Jingles can be owned and used for a wide variety of applications such as web and television. Once a jingle is owned it can be edited hundreds of times to create the perfect jingle for any media source.

Using advertising jingles is another marketing tool that has been used for years. Jingles require much thought to produce a jingle that will be remembered. Many small business owners with a rather large budget will hire songwriters to create their jingles. This is because it takes the perfect combination of words and music to make a jingle memorable. Specialized jingle packages can also be purchased that include background music. The prices vary for these packages depending on what is desired by the business owner.

Another popular and very common marketing tool is using On Hold messages for the company phone system. When a customer is on hold they can listen to creative and informative messages about the many products or services provided by that company. This is a handy tool to reduce the stress and anxiety that many customers experience when they are on hold for extended periods of time.

Instead of using just words as part of an On Hold message, many business owners add music to the background of the message. Many times music is used from local radio stations and sometimes a CD of a favorite group or artist. One thing to keep in mind when creating an On Hold message is not to use prerecorded music. Most music that is prerecorded is under copyright. If you use music that is copyrighted it is considered copyright infringement and is illegal.